How My 1-Million-View Thread Happened — and What Happened Next

When you stop writing for approval, everything changes.

Photo by Klara Kulikova on Unsplash

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My last post on Threads just hit 1.1 million views in 24 hours. That’s a number I rarely see in my work.

Here’s that post

It’s a 9-part thread about a moment I witnessed — and tried to address — as a young woman in corporate America in the 1990s. The piece struck a nerve.

Before that post, my highest view count on Threads was 41K. So, what made this one explode?

A few things, I think.
But mostly, I stopped giving a damn about pleasing anyone.

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Here’s what I’ll cover in this post:

• The full 9-part thread text

• What inspired me to write it

• What I did differently

• The troll comments (some wild ones)

• What I learned

• My #1 tip if you want to write something that cuts through